An engaged community of moms interested in healthy, natural and sustainable living is waiting to meet your business – and we’d love to connect you.

Become a Healthy Moms Participating Business

Healthy Moms connects local and online businesses that offer health-focused, natural, or sustainable products and services with Canadian moms who share these values.


Through a special offer for cardholders and a small annual fee, qualifying businesses can reach a targeted audience of thousands of moms who are looking for businesses like yours – and are ready to buy.

  1. Complete a brief application so we can determine if your business is a good fit for Healthy Moms and wait for approval. Once approved, sign up for an annual membership plan.
  2. Create an incentive that will attract our cardholders (we are happy to help you with this and share industry comparables) and provide us with details about your business so we can create a listing that includes your logo, images and videos, links to your social profiles, your website URL and a map of your location (if applicable).
  3. We’ll add your listing to our website and mobile app and introduce you to our community of healthy moms via social media and our newsletter.
  4. Our moms begin to show up, sign up, and buy from your business. You provide an incredible product and/or experience that they can’t help but come back again and again and send their healthy mom-friends your way.

How it works

APPLY TO JOIN

Reach & impact

Healthy Moms is proud to have built a strong and engaged audience that includes:


A look inside the Healthy Moms Facebook group:






  • 1000+ card holders (and growing every day!)
  • 2500+ Facebook followers
  • 2700+ Instagram followers
  • 4500+ Twitter followers
  • 3000+ email subscribers


  • 17,000+ members
  • 14,500 ‘active’ members
    (who post, comment, react and share regularly)
  • 30,000+ comments and reactions each month

Who can join

We currently welcome applications from:





  • Retail stores with a health, wellness, sustainable-living, parenting and/or eco-focus
  • Health food stores and natural/organic-focused supermarkets
  • Healthy restaurants, cafes, bakeries, juice bars, catering and meal/produce delivery services
  • Providers of health and wellness services (including chiropractic, osteopathy, naturopathy, massage therapy, fitness, physiotherapy and more)
  • Brands offering natural/organic foods who sell direct to consumers
  • Natural/organic body and skin care products and spa/salon services
  • Ethically manufactured clothing made of sustainable fabrics
  • Sustainable household items such as organic mattresses/pillows/linens, reusable containers and appliances that promote healthy eating
  • Resale clothing shops/gear rental and other businesses that help keep items out of landfills

Can’t find YOUR business on this list? If you think your business is a good fit for Healthy Moms, fill out our brief application form here and we’ll let you know if we agree! We currently do not accept any multi-level marketing (MLM) businesses, or businesses that are not in-line with the focus and values of Healthy Moms.



Membership Benefits

Becoming a Healthy Moms Participating Business comes with many benefits including:


  • A business listing on our website and mobile app
  • Access to our private Facebook group for participating businesses
  • An announcement via our newsletter and Facebook group when you first sign up
  • An annual post on our public Facebook page
  • Healthy Moms signage and marketing material including tent card, window decal and digital badge
  • A ‘stamp of approval’ from one of Toronto’s leading nutritionists, Healthy Moms founder Aviva Allen

All plans are billed annually, subject to a one-time set-up fee of $45, and include the membership benefits listed above.





APPLY TO JOIN

Customized promotional packages – including event sponsorship, social media posts, giveaways, Facebook live videos, newsletter features, exclusive e-blasts, sponsored blogs and more – are also available.

Contact us for more information or to discuss possibilities for your business.

Membership Plans and Pricing

Download our Plans and Pricing as a PDF

All plans are billed annually, subject to a one-time set-up fee of $45, and include the membership benefits listed above.


Pricing for new members starts at $99/year (over $400 value).


“This year, 24 Healthy Moms spent over $5000 on sustainably stylish second hand goods at iSpy using their HMT Discount Card!


The positive publicity of our association with the Healthy Moms brand goes well beyond the numbers, though. Our presence at HMT Marketplace events, and personal participation in the Facebook community all dovetail with the Healthy Moms ‘stamp of approval’ to build our brand’s reputation as a conscious, green option for local families.”


-Rebecca Saha, Owner & Curator, iSpy Clothing

Our Story

In 2012, Toronto-based nutritionist (and mom of two) Aviva Allen, created the Healthy Moms Facebook group for moms and and moms-to-be interested in healthy and natural options for their growing families.


The group has grown steadily since then and is now an engaged community of over 17,000. Along the way, it became clear that members wanted to be connected with businesses that aligned with their values and lifestyle – and so, in early 2016, Aviva introduced the Healthy Moms Discount Card.


With more than a thousand card holders and 450 member businesses, the Healthy Moms Discount Card inspires moms to make healthy and more sustainable choices for their families AND helps health-focused and eco-friendly businesses grow and thrive.

Healthy Moms is proud to partner with more than 450 businesses – including the brands below – and we’d love to have you join us! Click here to browse the full list of participating businesses.

APPLY NOW

Join us!

Have questions about becoming a member business? Let’s answer them. If you’re wondering about anything we haven’t answered below, please feel free to contact us.


Q: What are your guidelines around the discount/incentive a business offers? Is a discount mandatory to be listed?


A: While some type of promotional offer is mandatory, a discount on products/services tends to be the best incentive for our cardholders. We recommend an ongoing (as opposed to one-time only) discount, whenever possible, and a minimum of 10-15% off.


The greater the incentive, the more effective it will be in sending Healthy Moms your way, however, we understand that the discount you offer also needs to make financial sense for your business. We will happily share industry comparables with you, and help you come up with a strategic offer you – and our cardholders – can feel good about.


Q: Why do I have to pay on top of the discount I provide? Isn’t that payment enough for joining?


A: Think of it this way. The discount you offer is the consumer’s incentive to try you out and continue to buy from you, whereas your membership fee provides the connection to thousands of your ideal customers. Promoting our partners, getting discount cards into the right hands, and engaging with our active community of moms takes time, resources and expertise, which is what your membership fee pays for.


Q: What is the $45 set-up fee for? Do I have to pay it every year?


A: There is a fair bit of work that goes into getting each business set-up on our website and mobile app. It also includes a share in our active Facebook group with over 17,000 members and an announcement in our monthly email newsletter. You will only pay this once when you first join.


Q: Can I cancel my membership?


A: When you sign up, you are committing to one year of promotion through Healthy Moms. While you can choose not to renew once that year is up, we do not offer refunds of any kind.


Q: Can I change my plan partway through the year?


A: Yes – if you decide you’d rather reap the benefits of a higher membership level, you can upgrade mid-year by contacting us. Unfortunately, downgrading of your membership is not an option until your membership is up for renewal.


Q: Can I change my promotion or discount?


A: While we don’t recommend frequent changes, you may adjust your promotion so long as it’s not within six months of joining and we still feel it’s beneficial to our cardholders. Other information – such as address, promo code, and image changes– can be adjusted as necessary throughout the year.


Q: What areas do you currently serve?


A: We currently provide listings for businesses in Toronto and surrounding areas (including Burlington, Oakville, Milton, Brampton, Mississauga, Vaughan, Markham, Scarborough, Pickering, Ajax, Whitby and Oshawa) as well as Vancouver and surrounding areas (including Burnaby, Coquitlam, Delta, Langley, Maple Ridge, Bowen Island, New Westminster, Port Moody, Richmond, Surrey, White Rock and Victoria).


Q: My business is online – or outside of the areas listed above. Can I still sign up?


A: If your business is online and based in Canada, absolutely. If you are a retail location or offer a service in a specific location that’s not listed above, send us an email and we’ll let you know if we think it makes sense to join, or put you on our list so you’re the first to know if/when we expand into your area.


Q: I’m part of a multi-level-marketing company (MLM). Can I join Healthy Moms?


A: At this time, we are not accepting applications from any MLM businesses. This is for a variety of reasons, but ultimately, the concept simply does not work with our business listing model. Therefore, we ask that MLMs not apply for membership at this time.


Q: Do you offer additional promotional opportunities over and above what’s included in your membership packages?


A: Yes! If you’re looking to make a greater impression on moms interested in healthy living and natural/sustainable options for their families, Healthy Moms can help through:





Frequently Asked Questions

Please contact us for more information or to discuss opportunities for your business to reach more Healthy Moms.

  • Instagram & Facebook posts
  • Facebook giveaways
  • Facebook live videos
  • Newsletter features
  • Exclusive e-blasts
  • Featured website listings
  • Sponsored blog posts
  • Direct offers via our mobile app

For less than the cost of engaging an influencer, trade show booth, or print ad – that may or may not reach your specific target audience – you can have direct access to thousands of healthy moms who are actively looking for businesses like yours.

Apply to Join Today!