In 2012, Toronto-based nutritionist (and mom of two) Aviva Allen, created the Healthy Moms Facebook group for moms and and moms-to-be interested in healthy and natural options for their growing families.

The group has grown steadily since then and is now an engaged community of over 20,000. Along the way, it became clear that members wanted to be connected with businesses that aligned with their values and lifestyle – and so, in late 2015, Aviva introduced the Healthy Moms Discount Card.

With thousands of card holders and hundreds of member businesses, the Healthy Moms Discount Card inspires moms to make healthy and more sustainable choices for their families AND helps health-focused and eco-friendly businesses grow and thrive.

Aviva is a marketing to moms expert! Tap into her knowledge and expertise and find out how your business can reach and resonate with more Healthy Moms.

Retail stores with a health, wellness, sustainable-living, parenting and/or eco-focus
Health food stores and natural/organic-focused supermarkets
Healthy restaurants, cafes, bakeries, juice bars, catering and meal/produce delivery services
Providers of health and wellness services (including chiropractic, osteopathy, naturopathy, massage therapy, fitness, physiotherapy and more)
Brands offering natural/organic foods and nutritional supplements and sell direct to consumers
Natural/organic body and skin care products and spa/salon services
Ethically manufactured clothing made of sustainable fabrics
Sustainable household items such as organic mattresses/pillows/linens, reusable containers and appliances that promote healthy eating
Resale clothing shops/gear rental and other businesses that help keep items out of landfills

Complete a brief application so we can determine if your business is a good fit for Healthy Moms and wait for approval. Once approved, sign up for our annual membership plan.
Create an incentive that will attract our cardholders (we are happy to help you with this and share industry comparables) and provide us with details about your business so we can create a listing that includes your logo, images and videos, links to your social profiles, your website URL and a map of your location (if applicable).
We’ll add your listing to our website and mobile app and introduce you to our community of healthy moms via social media and email marketing.
Our moms begin to show up, sign up, and buy from your business. You provide an incredible product and/or experience that they can’t help but come back again and again and send their healthy mom-friends your way.

Have questions about becoming a member business? Let’s answer them. If you’re wondering about anything we haven’t answered below, please feel free to contact us.

Q: What are your guidelines around the discount/incentive a business offers? Is a discount mandatory to be listed?

A: While some type of promotional offer is mandatory, a discount on products/services tends to be the best incentive for our cardholders. We recommend an ongoing (as opposed to one-time only) discount, whenever possible, and a minimum of 10-15% off.

The greater the incentive, the more effective it will be in sending Healthy Moms your way, however, we understand that the discount you offer also needs to make financial sense for your business. We will happily share industry comparables with you, and help you come up with a strategic offer you – and our cardholders – can feel good about.

Q: Why do I have to pay on top of the discount I provide? Isn’t that payment enough for joining?

A: Think of it this way. The discount you offer is the consumer’s incentive to try you out and continue to buy from you, whereas your membership fee provides the connection to thousands of your ideal customers. Promoting our partners, getting discount cards into the right hands, and engaging with our active community of moms takes time, resources and expertise, which is what your membership fee pays for.

Q: Can I cancel my membership?

A: When you sign up, you are committing to one year of promotion through Healthy Moms. While you can choose not to renew once that year is up, we do not offer refunds of any kind.

Q: Can I change my promotion or discount?

A: While we don’t recommend frequent changes, you may adjust your promotion so long as it’s not within six months of joining and we still feel it’s beneficial to our cardholders.

Q: What areas do you currently serve?

A: We currently provide listings for brick and mortar businesses in Toronto & surrounding areas.

If our members can order your products online or you offer virtual services, your business may also be eligible to be listed with Healthy Moms. Currently available for Canadian-based online businesses only.

Q: My business is online – or outside of the areas listed above. Can I still sign up?

A: If your business is online and based in Canada, absolutely. If you are a retail location or offer a service in a specific location that’s not listed above, send us an email and we’ll let you know if we think it makes sense to join.

Q: I’m part of a multi-level-marketing company (MLM). Can I join Healthy Moms?

A: At this time, we are not accepting applications from any MLM businesses. This is for a variety of reasons, but ultimately, the concept simply does not work with our business listing model. Therefore, we ask that MLMs not apply for membership at this time.

Q: Do you offer additional promotional opportunities over and above what’s included in your membership packages?

A: Yes! If you’re looking to make a greater impression on moms interested in healthy living and natural/sustainable options for their families, Healthy Moms can help through: